Growing up, I dreamt of being a psychologist and philosopher. Thankfully, my career as a designer has been more colorful, and as a strategist I’m still articulating theories about people, societies, and cultures.

I believe every consumer is a human at their core, and every interaction—whether with a brand story, product, or media—is an experience. Only those built on mental, emotional, and behavioral connections create the maximum impact to solve tomorrow’s challenges.

However, these experiences often fragment across branding agencies, digital agencies, and media agencies. They can no longer operate in isolation. That's why I founded The Tomorrow Agency—as the next-generation model for advertising, to unify these disciplines into a cohesive proprietary model I call it:  Hybrid Human Experiences®.

Before founding the agency, I had the privilege of collaborating with esteemed agencies such as Leo Burnett, JWT, FCB, and Mindshare. I crafted and designed some of the region's most iconic brands, including Mohamed Bin Rashid Global Initiatives, Mohamed Bin Rashid Library, Mohamed Bin Rashid Space Centre, Smart Dubai, and Dubai Smart Government—at the age of only 22.

Today, at The Tomorrow Agency, I am proud to channel this wealth of experience and success into pioneering a new era of Hybrid Human Experiences® to shape a better tomorrow.

Upwards & Onwards

Haidar Hawie